Communications Crisises (Internal & External)
Scenario: (External) — An organization is sending out different or weak messages about what they do to foundations, clients, the media and the general public.
CP Solution: Organizational Communications Platform
Everyone who represents an organization including board, staff and volunteers should be able to consistently communication that organization’s mission, objectives, and overall message to clients, vendors, funders, the media and the general public. This communication should be clear, concise, and reflect the organization’s specific services and contribution in the marketplace.
Using in-depth surveys and interviews of board, staff, volunteers, on-site observation, along with materials and data review, CenterPoint can determine an organization’s core strengths and unique qualities and use that information to create a solid organization-wide communications platform. This platform then becomes the foundation upon which all external communication channels are built, making the organization’s message consistent and effective in reflecting the organization’s overall mission.